You see, I learned the hard way that talent, skill, or a great product does NOT equal a successful business. And while you can be putting forth your best effort, guessing about what will make people buy what you have to offer usually results in a lot of wasted time, energy, and money.
I know this because until I learned the strategy of sales, I had hands-on experience in nearly every discipline of marketing you can think of. Over 20 years ago, I coded my first website by hand, and have since developed dozens of interactive WordPress-based websites for small business owners, non-profits, and entrepreneurs. However 10 years later, my focus moved towards marketing. Because having a website is like having a digital business card. It’s important – but it’s not enough to sell your stuff.
Before I began freelancing with local businesses and non-profit organizations, mastered Photoshop and InDesign so I could produce great looking graphics and print materials while promoting their products, services, and events. But while pretty branding and great design is helpful, it’s definitely not enough to sell your stuff.